What is a Lead Magnet. . . Why Do You Need One?

Any marketer who’s been trying to build a successful online business knows the importance of building a list. Successful marketers also know that building a list of enthusiastic subscribers is the road to success. That’s where lead magnets enter the stage. Lead magnets are used for building a list, gaining trust, and providing value. Lead …

Continue Reading

Why Are Welcome Emails Important?

Studies have shown that the welcome email has the highest open rate of all the emails marketers send. That makes perfect sense as your “welcome email” is the first email a subscriber receives when he or she signs up to join your email list. In fact, that’s when your subscribers meet you for the first …

Continue Reading